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Product Management & Marketing

Product Management
& Marketing

Managing great, successful products from conception to end of life is challenging but very rewarding. Marketing great products is also exciting and requires knowing key best practices.

User Experience
& UI Design

The future of web sites and web applications will include leveraging stronger user persona understanding, which is at the intersection of UX and product management.

WordPress
Website Builder

WordPress is the most leveraged website building platform in the Internet, used by over 25% of websites, including blog sites, promotional sites and ecommerce sites.

Product Management and Product Marketing

What are the differences between product management and product marketing? What are the best practices of each? The two roles are reviewed and in-depth training on best practices for each is included.

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User Experience

Persona development is a core focus for the product manager, product marketing manager and digital marketer. Without this understanding, it is near impossible to succeed. Without it, you are just guessing.

User experience is all about reducing cognitive friction. "Don't make me think", the title of a popular book on the subject, is the objective—minimize the need to figure out how to accomplish a specific objective. The lower the friction, the better the user experience. A presentation given to developers shows how to do that with web applications.

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WordPress

WordPress is a great site builder, whether you are using it for a blog, a business website or an ecommerce site. But it has a fairly steep learning curve. There are a lot of resources online. Some are provided here, including a number of ebooks on how to use, how to create a great site, how to drive traffic to your site and how to keep your website secure.

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